You Do WHAT? Are You Sure? – Vicki Irvin

If you were one of the hundreds of ladies on the Monday night Superwoman coaching call, then thanks for tuning in, I appreciate the overwhelming amount of testimonials I received about the call and I look forward to our next one on February 8th, so mark your calendar. I will send you the registration form shortly. I’m excited because I am heading to Vegas next week and it is my birthday. Watch how I work this business trip into a party too! Stay tuned for something else I will show you live from Vegas as well!

Okay so are you SURE you know what it is that you do? I find that many women entrepreneurs have a hard time explaining what their product or service is all about in a clear, concise, confident and succinct way. Sounds basic and simple, but few people have this down to a science. You must carve out and design your marketing message so that when someone walks up to you and says FIRST NAME what is it that you do?….you are able to rattle it off easily and quickly leaving the person knowing exactly what you have to offer rather than confused.

Now we have work to do if you are unsure of what to say, but that is okay. That is an indication that you aren’t quite clear yourself in what direction you want to go with your business. Perhaps you have more than one idea or concept that you are trying to merge together that doesn’t quite fit into the same business model. Maybe you are holding onto something that you need to let go of. I know how it can be when you think you have a great idea, but it just doesn’t work out. You need someone to help you let it go so you can move on and progress. The reason having a clear message is so important is because you have to know who your target market is. You can’t hone in on your target market if you aren’t clear on your own services. And trust me when I say people will know the difference between someone who has it together and someone who does not, just based on how you communicate what you do. Here are some questions to ask yourself about your business that you must be able to answer:

1. I am in the business of_____________________
2. My target market is comprised of the following demographic___________________
3. The results you will attain as a result of my product/service are__________________
4. My business is unique from my competitors because___________________________
5. My product/service is valuable because______________________________________

There are of course many more questions about your business you should be able to easily answer, but these are a great start. Go ahead and see what you come up with. If you struggle or hesitate to answer of them, then you have to do some work on getting clear on your direction. You won’t be able to sell yourself to other people until you are confident and clear on what you do and that means selling yourself first! So take a shot at it and let me know how you did. If you need help, don’t worry, I will cover this topic on one of our coaching calls.

Good luck!

Vicki Irvin

Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle a successful business, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: and to visit her Superwoman Lifestyle community of thousands of women entrepreneurs visit:

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