Get On Target Or Else! Vicki Irvin
Saturday is my birthday and I am heading to Vegas! Part fun, but mostly business. Stay tuned for exciting updates! As promised, I gave out business critiques/enhancements to the first ten ladies who submitted their information to me. I was hit with boatloads of requests, so thanks for your submissions, but I could only do ten. But make sure you read all my ezines, I often do this and your business could be next! Are you registered for the next coaching call yet? If not, donâ€™t miss out, act now:
The purpose of the critique was to show how often women entrepreneurs are off the mark on who their target market is. Just about 100% of the submissions were off the mark. Most women entrepreneurs have not been taught the secrets to market research or are unaware how important and crucial and this step is. But that is okay and something we are going to change. I also promised to pick one submission and use it as a case study so that everyone could benefit. Here is the one I chose to share so you can see how the trained eye can see other opportunities that most would not be aware existed. I asked for three things: website, who you think your ideal client/customer is and an explanation of your product or service.
Her explanation as to what she does:
â€œI am a Life & Career Empowerment Coach. My ultimate goal is to help each client change their life to change their legacy by empowering them to create more fulfillment in their personal and professional lives through creating a Success Model that will help each client take control over their lives and purposefully navigate their way to success, no matter the arena in life. My ideal client is small business owners.â€�
I explained that her explanation, had I asked her at a networking event, would have left me confused and unclear and you only have a few seconds to capture a potential clientâ€™s interest. I suggested something more like this:
â€œI am a life and empowerment coach who customizes a plan of success and action for my clients based on their lifestyle and personal/professional aspirations and goals.â€�
After looking at her website and getting a feel for what she does, I felt she could help a lot more people than just small business owners which she indicated was her target market. I felt she could open up a whole new stream of income by reaching out to others and here is what I told her:
â€œToo narrow. I am sure there are employees who are burnt out from their 9-5 jobs and looking for a career change or to go into business for themselves. With your help, you could assist them in developing a transition plan to reach these goals as well as help them figure out what their true desires are. That opens up a whole new target market for you, EVERYBODY has a passion inside of them they want to release and many need direction from someone like you to actually do it! Not just small business owners.â€�
This woman entrepreneur seems very powerful and passionate to me and I know so many others could benefit from what she has to offer. By going after more than just small business owners she opens up her business to a major increase in revenue stream.
Keep in mind these are just quick examples and they can and should be properly researched and honed.
See how this works? On the Call February 8th, I will give EVERYONE a formula for actually doing this the proper way, so make sure you are registered, this one step is sure to get you clear and on track to a bigger bank account! Register here:
Vicki Irvin formerly a human resources executive, quit her 9-5 job to become a real estate investor. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of. After being asked by women nationally how she managed to build and juggle a successful business, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. To learn more about Vicki, visit: http://www.vickiirvin.com
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