Lifetime, launch and live – Vicki Irvin
Before I forget, my small group coaching program is sold out! (not accepting any more applications). Thanks to everyone who applied, and I look forward to working with those who have been accepted, we have a very diverse and dynamic group! Can’t wait to roll up my sleeves and dive into YOUR business
Okay so I had a BLAST filming my segment for the Lifetime TV show “The Balancing Act” in Florida last week. The staff was amazing and the shoot was awesome! I look forward to working with them again for sure, they LOVED learning about Superwoman Lifestyle and how I am on a mission to boost business for entrepreneurs everywhere! It should be airing March 2nd, but I will let you know for sure in case you want to check it out.
Last week I announced step one of my contest to win a FREE seat to my Extreme Women Entrepreneurs Event. That step was to join my Fan page on Facebook here:
Many of you have already done so, and thank you! But for those who have not, in order to be in the running you must do that now!
Step two is coming soon, don’t worry! (Hint, hint…It has to do with my appearance on Lifetime)
Have you decided to launch your business online? If so, and you have no idea how to go about doing it, here are some simple steps that you need to take initially to get your business into the world of the Internet where you MUST be in order to thrive!
As in offline marketing, the first step of online marketing is to prepare and analyze your budget. However, the difference is that an online marketing budget is smaller than that of offline marketing. This is because quite a few options that you can use for marketing your business online are either free or require very little investment.
The more appropriate description for the second step is market research. You need to know your product and conduct research on those sections of online users who are most likely to be part of your target group. This is imperative, since you will be targeting the audience at a global level.
The next important step is to develop a website for your business so that the leads generated through your online marketing campaign are able to follow your business. The website should have good content and all other elements that will bind the interest of your viewers and potential customers.
The most important step to bring your business online is to choose the right marketing strategies to promote it. For this, you need to be familiar with available options like email marketing, viral marketing, article marketing, social media marketing, affiliate marketing, and so on. There are pros and cons associated with each of these strategies, so you must learn to make the best of their advantages and turn drawbacks into merits.
Once you have chosen and implemented various strategies to promote your business on the internet, you need to track the performance of each strategy.
What tracking tools must be utilized, how regularly the performance must be estimated, how to generate customer reviews, what should be done about the strategies that are not working, et al are questions that need to be answered.
Internet marketing of your business is a process with no end! You MUST keep learning about the new marketing strategies that can be incorporated in your marketing campaign. Moreover, you have to continue learning to stay afloat amidst increasing competition.
This is just a brief outline of various tasks you need to do to market your business on the Internet; there are many more aspects to it. To learn them all and to use them in your favor in the best possible way, it is a good idea to have a mentor who can guide you with your online marketing campaign and help you reap the many benefits of this medium.
A GREAT place to start would be to attend the Extreme Women Entrepreneur’s Event July 15-17th in Washington, DC. The Theme this year is “Brand, Implement and Market Yourself To Wealth.” Full event details coming soon, but you definitely want to mark your calendar!
Vicki Irvin, formerly a human resources employee, quit her 9-5 job to enter the world of entrepreneurship. She created a multi-million dollar coaching business in 12 months by applying marketing strategies and techniques that many have never even heard of.
After being asked by women nationally how she managed to build and juggle several successful businesses, tend to her family and stay in such great shape, she decided to teach her blueprint for business success, beauty and balance to other women through Superwoman Lifestyle. Vicki is now one of the most sought after business coaches and mentors for entrepreneurs who are looking to explode their success.
To learn more about Vicki, visit her here:
Tags: African American women entrepreneurs, black business coach, black women entrepreneurs, life coach, marketing, Maryland women business coaches, Maryland Women Marketers, MD women entrepreneurs, superwoman, superwoman lifestyle, Vicki Irvin, woman marketers, women network groups, women networks, work life balance