[E-VOLVE] Boost sales by 60 percent! Vicki Irvin

I am sitting here developing some material for the new students of my next coaching program and I thought I would share some of the stuff I will be working on with them. One point we are going to cover is in how to develop a killer “follow-up” marketing campaign to boost your sales by 60 percent!

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The key to sales is in the follow up! How many times do I remind you about my events, products or services I am offering? I honestly don’t do it to get on your nerves, I do it because it’s a proven fact that most sales happen in the FOLLOW UP.  This is a critical fact that many entrepreneurs just don’t get.

You can’t market to a person one time and expect them to respond right away.  You know that little thing called “Life?”  Well life gets in the way for everyone.  We have intentions on doing things and taking action but we are easily sidetracked…by the phone, by the kids, by EVERYTHING.

And so in your business, when you are promoting something, you had better be able to design a follow up campaign or strategy for reminding people about what you are doing. When a person doesn’t respond right away, it’s not because they aren’t interested, it’s just because they forgot!

One shot marketing does not work. If you are afraid of annoying someone by communicating with them more than once, then you are in the wrong business! A person who feels you provide value will stay with you forever. A person who is not interested in what you are doing, saying or offering will opt out of your list.  Don’t take it personal, they just weren’t your target market anyway and were NEVER going to invest with you. And we only want to direct our messages to people who represent our target market.

So if you are one of the people who is scared to annoy someone, then today I am giving you permission to start multiple communications and stop worrying about it.  They either want you and your stuff, or they don’t. Period! Okay?

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