[E-VOLVE] Are You Sick Of This Too? Vicki Irvin

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Yesterday I had an amazing VIP day at my house with one of my Platinum Millionaire Mastermind Members. We were kicking off our strategy to take her business to the level it could and should be, and what we will be working on over the course of the next 12 months together.

Whenever I sit down with my coaching members, one of the first things that I do is to have them tell me what they have been doing that is working and what they have been doing that is not working.

She confessed to some major frustration when it came to networking events that I am starting to hear from people more and more.

You will always hear people tell you to “get out there and network” but few people really know how to network the RIGHT way or the right networking events to attend.

First and foremost, many networking events are being put on by people who have no real purpose or goal for the event, it’s just kind of a cool thing to do. Bringing people together for refreshments and to pass out business cards is not an effective networking event.

You should be attending events where the people add some kind of business value. There should be people there with knowledge and expertise that you do not have so that you can connect with them.  The people in attendance should have a proven track record of doing what they say they can do.

A networking event that is full of people who are all struggling to make their business work is not a good use of your time. You want to move in circles of people who are experiencing success, not who are struggling too.  How can people who are all struggling help each other?  They can’t.

The wiser thing to do is connect with people who have been there done that and can prove it. People are starting businesses claiming to be able to help other people when they themselves are floundering in their own business.  I don’t think that is fair or ethical and certain to catch up to them one day.

If you are attending events where everyone is coming in hopes of scoring a new client, the chances are slim to none that is happening. But if you attend the RIGHT events with the goal of providing value to others and coming from a place of service  and reciprocity, then the tides and karma are likely to change in your favor.

You should always value your time and think very carefully how you use it. If you have been on the networking circuit and see no positive monetary gain from it, it may be time to do something new or find the RIGHT events with the RIGHT people.

You don’t ask your attorney medical advice, and you don’t ask your doctor about the law. The same applies for your business, make sure you are connecting with people who REALLY know through a proven track record, what they are talking about, not just talking the talk with no social proof. People are getting sick of that.

So if you too have been logging in many hours and sacrificing much of your time on the networking scene with nothing to show for it, I hope these tips will help steer you in the right direction. There are some great ones out there, make sure you find them!

Cheers to Business, Beauty & Balance,

Vicki

Tags: African American women entrepreneurs, black business coach, black women entrepreneurs, life coach, Maryland women business coaches, Maryland Women Marketers, MD women entrepreneurs, superwoman, superwoman lifestyle, Vicki Irvin, woman marketers, women network groups, women networks, work life balance